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How to brew the perfect content marketing plan

There’s no question about it, content marketing is today’s marketing. It’s what everyone in the marketing world is talking about and has been talking about for the last couple of years. And with good reason: within one broad banner, content marketing encompasses almost every aspect of marketing, client engagement and brand promotion.

It makes sense, then, that content marketing has been touted as the “must have” strategy for businesses, and many have jumped on board the content marketing train. According to Hubspot, content marketing generates three times as many leads as traditional marketing but costs 62% less. Furthermore, companies that publish at least 16 blog posts per month average 3.5 times more traffic than those that post four or fewer.

However, it’s not always as easy as just starting content marketing and having instant success. As many marketing teams might have discovered, content marketing is not an “instant gratification” activity, with 51% of marketers saying their content marketing efforts are only somewhat effective. It takes time to build momentum, and without a strategy it is easy to get lost in producing lots of content without direction, and not seeing the kind of results you’ve been assured will come your way. You might lose motivation after several months of hard work and seeing little or no success from your extra efforts

But with the right strategy in place content marketing is extremely effective, as long as you create and execute a strategic content marketing plan. Creating brilliant content in a variety of forms (e.g. blog post, infographic, video) and marketing the content on your website, blogs and social media sites offers a relevant and cost-efficient way to connect and communicate with a highly-targeted audience.

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