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Practicing on your own or with a small group presents unique challenges when it comes to marketing, client relations, and finding efficiencies in your business. Hear how firms are using market data and client insight to improve profitability, find new clients, and keep existing clients happier.
Join us for a morning of interactive discussions about the business of running a law firm in the digital age.
This free session is sponsored by Firm Central
|8:30 - 9:00||Check-in and coffee|
|9:00 – 9:20||
|9:20 - 10:00||
Competitive intelligence for lawyers
How to use customer data and analytics to find new clients and close the deal.
Presented by Zena Applebaum, Director, Professional Firm Customer Segments at Thomson Reuters
|10:00 - 10:30||
Clients are looking. Are they finding you?
Find out what potential clients want from their legal provider and how to get them to choose you.
Presented by Davoud Salahi Rad, Findlaw Canada
|10:30 – 10:45||Break|
|10:45 – 12:00||
Being profitable: Measuring what matters to your bottom line
Learn how to use Key Performance Indicators (KPIs) to measure, track, and improve pain points that directly affect your firm’s profitability.
Presented by Mary Juetten, Founder of Traklight
|12:00 – 12:30||
Great customer experience: Keep them coming back for more
Creating a great customer experience means knowing more than just your client’s legal challenges.
Presented by Samantha Graveney, Director of Client & Business Development, Osler, Hoskin & Harcourt LLP
|12:30 – 1:30||Lunch and networking|
|More Info||See full speaker bios|