Small Law Firms & the Business of Success


Small Law Firms & the Business of Success

November 2, 2017, 9:00 am – 1:30 pm, 333 Bay Street, Toronto

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Small Law Firms and the Business of Success

Practicing on your own or with a small group presents unique challenges when it comes to marketing, client relations, and finding efficiencies in your business. Hear how firms are using market data and client insight to improve profitability, find new clients, and keep existing clients happier.

Join us for a morning of interactive discussions about the business of running a law firm in the digital age.

This free session is sponsored by Firm Central


8:30 - 9:00 Check-in and coffee
9:00 – 9:20


9:20 - 10:00

Competitive intelligence for lawyers

How to use customer data and analytics to find new clients and close the deal.

Presented by Zena Applebaum, Director, Professional Firm Customer Segments at Thomson Reuters

10:00 - 10:30

Clients are looking. Are they finding you?

Find out what potential clients want from their legal provider and how to get them to choose you.

Presented by Davoud Salahi Rad, Findlaw Canada

10:30 – 10:45 Break
10:45 – 12:00

Being profitable: Measuring what matters to your bottom line

Learn how to use Key Performance Indicators (KPIs) to measure, track, and improve pain points that directly affect your firm’s profitability.

Presented by Mary Juetten, Founder of Traklight

12:00 – 12:30

Great customer experience: Keep them coming back for more

Creating a great customer experience means knowing more than just your client’s legal challenges.

Presented by Samantha Graveney, Director of Client & Business Development, Osler, Hoskin & Harcourt LLP

12:30 – 1:30 Lunch and networking
More Info See full speaker bios

Hurry! Space is Limited.


*Attendees will be required to sign-up for their free 6-month Firm Central trial at the time of the event. Offer not applicable to current Firm Central subscribers. Can’t attend?  Find out more about Firm Central and free trials